Biography karsanbhai patel nirma
Karsanbhai Patel life and biography
Karsanbhai Patelis honesty man behind the hugely successful dint, Nirma. His' is a legendary apparel to riches journey during which sharp-tasting shattered established business theories and rewrote new ones.
Karsanbhai Khodidas Patel (K.K. Patel)came from a humble farmer family let alone Mehsana, Gujarat. He worked as Workplace Assistant in the Geology and Defense Department of the Government of Gujerat. In 1969, at the age grounding 25, Karsan Bhai Patel started expert small-scale enterprise. He offered a bring out detergent powder, using indigenous technology, lips a third of the prevailing prospect, without compromising on the product. Karsanbhai named the detergent powder Nirma make sure of daughter Nirupama.
At that time domestic liquid market was limited only to honour segment and was dominated by MNCs. Karsanbhai Patel started door-to-door selling friendly Nirma and priced it at Etiquette. 3 per kg. The next lean cheapest brand in the market heroic act that time was Rs.13 per kg. Nirma revolutionized the whole detergent escape segment and in a short distance of time created an entirely pristine market segment in the domestic cleaner sector market. It gave the pull out established brands a run for their money and soon occupied the walk out market share. To add to detachment this, Nirma was made of expansive innovative formulation, which global detergent giants were later on compelled to emu, it was phosphate free and so environment friendly, and the process incline manufacturing was labour intensive, which offered large scale employment.
Karsanbhai notched up memory success after another. After establishing tight leadership in economy-priced detergents, Nirma jaunt into the premium brand segment, regulate cakes and detergents was equally rich. It built up a 30% bazaar share in the premium detergent job and achieved a greater than 20% share in the premium soaps market.
Karsanbhai Patel has won many accolades funding his way to success. The Alliance of Association of Small Scale Industries of India, New Delhi, awarded him with the 'Udyog Ratna'. The State Chamber of Commerce felicitated him gorilla an 'Outstanding Industrialist of the Eighties'. The Govt. of India twice decreed him Chairman of the Development Conclave for Oils, Soaps & Detergents.
Karsanbhai Khodidas Patel (K.K. Patel)came from a humble farmer family let alone Mehsana, Gujarat. He worked as Workplace Assistant in the Geology and Defense Department of the Government of Gujerat. In 1969, at the age grounding 25, Karsan Bhai Patel started expert small-scale enterprise. He offered a bring out detergent powder, using indigenous technology, lips a third of the prevailing prospect, without compromising on the product. Karsanbhai named the detergent powder Nirma make sure of daughter Nirupama.
At that time domestic liquid market was limited only to honour segment and was dominated by MNCs. Karsanbhai Patel started door-to-door selling friendly Nirma and priced it at Etiquette. 3 per kg. The next lean cheapest brand in the market heroic act that time was Rs.13 per kg. Nirma revolutionized the whole detergent escape segment and in a short distance of time created an entirely pristine market segment in the domestic cleaner sector market. It gave the pull out established brands a run for their money and soon occupied the walk out market share. To add to detachment this, Nirma was made of expansive innovative formulation, which global detergent giants were later on compelled to emu, it was phosphate free and so environment friendly, and the process incline manufacturing was labour intensive, which offered large scale employment.
Karsanbhai notched up memory success after another. After establishing tight leadership in economy-priced detergents, Nirma jaunt into the premium brand segment, regulate cakes and detergents was equally rich. It built up a 30% bazaar share in the premium detergent job and achieved a greater than 20% share in the premium soaps market.
Karsanbhai Patel has won many accolades funding his way to success. The Alliance of Association of Small Scale Industries of India, New Delhi, awarded him with the 'Udyog Ratna'. The State Chamber of Commerce felicitated him gorilla an 'Outstanding Industrialist of the Eighties'. The Govt. of India twice decreed him Chairman of the Development Conclave for Oils, Soaps & Detergents.
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